Psychology of us

The Science Behind Creativity

Publications Creative Brain

What is creativity?

There’s an extraordinary new type of brain scan called an fMRI that allows us to witness creative thinking while it’s happening. For the first time, we can see that creative thinking is not a mystical or divine force that shines down on us from the heavens (sorry, Elizabeth Gilbert!).

Rather, creative thinking is our brain networks firing on all cylinders to make new neural connections. Creative thinking is not a left-brain function (as previously thought), it is an all-brain function. Creativity researcher Scott Barry Kaufman suggests that the entire creative process – preparation, incubation, illumination, and verification

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